Digital marketing boosts sales of Australian products to China
Digital marketing has been improving sales of Australian products to China through game-changing customer-centric marketing initiatives.
A host of Australian companies target Chinese middle class who are hungry for high quality health, supplements, food and cosmetics products through global conglomerate Alibaba.
Thuy Ong of ABC News reports that China’s middle class is expected to grow to 800 million people by 2030 and consumption is expected to increase. The report continues that the conglomerate has already formed partnerships with Woolworths. This move has enabled the company to connect Australian consumers with Chinese manufacturers while at the same time boosting Chinese consumption of Australian products. As Australia’s second largest market, China demands for Australian products has also been spurred by the rise of ‘daigou’ or buying agents – a Chinese person overseas who purchases goods for a customer back home in China.
Later this year, Alibaba will open its first Australian office in Melbourne in an effort to extend its reach Down Under.
Meanwhile, Australian Anthill reports that an emerging Australian digital company, Sinorbis, is also helping companies tap into China’s burgeoning online consumer population. The startup, which recently marked its launch in Sydney, brings Western and Eastern expertise together to benefit Australian businesses.